California inspired range of stylish grooming products for teenage skin
31st State is an original range of grooming products developed specifically for teenage skin. The products contain powerful, active, and natural ingredients while being effective and delivering on results.
The brand is inspired by a vibe that is pure California, the 31st state, where clean living has always been a way of life.
The 31st State range includes body care; a 2-in-1 Hair and Body Wash and a Roll-on Deodorant; Skin Care, including Foaming Face Wash, Spot Control Gel and the award-winning Overnight Clearing Pads; and Hair Care, the Style and Shape Hair Putty and Easy Hold Styling Gel.
31st State focus is not only on our products, but also our Gen Z customers who contribute to our diary section on our website. Our PR and social media is made up of submissions and discussions surrounding the effect of Covid on Gen Z, Black Lives Matter, voting and so much more. 31st State seeks to champion the Gen Z generation and give them a platform to showcase their voices.
Key Stockists: ASOS, Ocado, Liberty, Free People, Victoria Health, Liberty and Free People (USA).