Atarah is a 100% plant-based and organic haircare line that hopes to change the narrative of Black hair by providing groundbreaking products that boost healthy hair growth from scalp to strand. All products are handcrafted with ingredients sourced from all over the world.
“I have always had a dream for myself: to be a corporate communications professional, making 6-figures, wearing killer heels and designer outfits while making waves as one of the brightest and best in the communications industry,” says brand creator Stephanie Eyison.
“So when I got the call to interview for my dream job just 3 months after having my daughter, I jumped at the opportunity. As I was being ushered into a new phase in my career, my hair had entered a new stage as well; what scientists deemed the Telogen Phase of our hair growth cycle – where our hair falls out. My whole head was a joke which left me quite depressed and desperate.”
Tons of research and most importantly prayer, led Stephanie to an all-natural and organic oil formulation which amazingly grew her edges back in about six weeks. “As a nursing mother, I didn’t want to use any formulation that would be toxic for my baby via breastfeeding, making the trial and error process tedious, but eventually worthwhile. By the third month, my whole head of hair was thicker and healthier than it had ever been.”
The ingredients were and still are sourced from all over the world; Morocco, Jamaica, Philippines, Israel and Ghana, to name a few – 100% natural and USDA-certified organic.