AZZEDINE is owned and run by Ahmed and Florence Marzaki, a Moroccan-English couple based in London. AZZEDINE products come directly from their family run business in the Rose Valley at the base of the Atlas Mountains, produced in exactly the way they have been for generations.
The couple make trips back and forth to the valley through the year to collect stock, test new ingredients and contribute to the community who rely on this business. Once they arrive back in England all packaging is completed locally with 100% recyclable and sustainable materials and practices.
In their first year, AZZEDINE won the Editor’s Choice award at the highly respected, sponsor-free, global Beauty Shortlist Mama & Baby Awards 2020.
So far AZZEDINE has 3 products; all extremely multifunctional and travel-size.
AZZEDINE Raw Moroccan Rose Water is made by steam distilling fresh, wild rose petals, which are picked each morning through spring and summer by the local Berber women. An ancient system that, unlike mixing oil with water, keeps all the magic intact. Nothing is added or taken away, no additives, alcohol or extra water. Therefore it is safe and gentle for all types of skin, eyes and hair, including children’s.
Rose is a natural anti-inflammatory and naturally hydrating. So it is a wonderfully adaptable product for keeping fresh through the day or while travelling (100ml), cooling hot or dry skin, red eyes, sun burn, adding moisture and perfume to your hair, on spots or uneven complexions, and as it has the essential oil from the petals still intact, works as a moisturiser – that you don’t have to touch your face to use – ideal in these times!