About BEYofi

BEYofi was created by internationally renowned hair-care consultant and celebrity stylist Bernard Evans

The BEYofi® brand family, is an extensive product line of hair-care maintenance products designed for the European and multi-ethnic hair care industry, which includes premium shampoos, conditioners, straightening systems like relaxers, Keratin treatments and the Cystine Smoothing System.

Added to that styling gels, hair humidity protectants, hair styling serums, foaming sealants (mouse), and more.

Recently, BEYofi® has expanded its portfolio for total beauty to include skin care, men’s grooming, and products for the home.

Today, BEYofi® comprises a brand portfolio of over 100 SKUs.

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