Revolutionising the bathroom with reduced plastic solutions that actually work
After seeing that today’s consumers were no longer excited by the humble bar of soap, a team of beauty enthusiasts came together at FOAMIE to re-invent the once-loved family favourite.
By removing the ‘soap’ and creating a solid cleansing bar a ‘syndet’ – the team were able to create a base for all of our products that was perfectly pH-Balanced for your skin and hair. FOAMIE launched in Germany in 2018, and quickly found love from our customers thanks to our striking designs, tongue-in-cheek communication, and innovative product design.
We are now on a mission to “Think Outside the Bottle” and re-invent the way you think about your bathroom routine, with planet-friendly solutions that function as you would expect, smell incredible, and leave a lasting effect on your skin and hair.
Foamie haircare products have super powerful, high-quality ingredients. Both shampoo and conditioner bars are pH-balanced and their long-lasting scent that is super gentle on your hair. Our haircare is 100% free from soap and any other nasties such as sulphates, SLS, parabens and alcohol. We are vegan, cruelty-free and RSPO certified.