About Milano Cento

Highly successful masculine and sophisticated Italian fragrance launched in 1989 and brought back in 2016 with revamped packaging and new advertising campaign.

Milano Cento HIM was originally launched in 1989 at the height of the 80s for men’s fashion and style: shoulder pads were big, the hair was even bigger and men’s obsession for looking and smelling even better was starting to evolve. It was inspired by the classic sophistication of all things Italian and aimed at those wanting a scent that was distinctive and unique.

Brought back from the 80s in 2016, this aromatic men’s fragrance gives a twist on the traditional citrus, herbaceous and woody style, and establishes itself as an individual, niche brand, appealing to those looking for something masculine and sophisticated. The highly successful fragrance remains the same as the original but the packaging and advertising has been revamped with a nod to current trends.

Influenced by the wonderfully diverse, aromatic plants of Italy, Milano Cento HIM opens with zesty, sparkling notes of lemon, bergamot and green petitgrain. Herbaceous notes of lavender and rosemary combine with the intensity of basil and clary sage, followed by rich, sensual sandalwood and patchouli. Spicy clove, cinnamon, amber and warm musks live in the memory and in the heart.

Milano Cento HIM is bottled in a heavy based bottle with an Italian gunmetal cap and packaged in a marble print box.

As well as the new Eau de Parfum (RRP £79.50), the Milano Cento HIM product range includes a 100ml EDT at £49.50, a 50ml EDT at £29.50, 150ml Body Wash at £12.50, an alcohol-free Deodorant Stick at £15.00 and a Scented Candle at £35.00. Watch out for the launch of a hand-poured bar soap soon.

Recognisable to its original fans, Milano Cento HIM is once again available at selected stockists nationwide, and internationally in Australia, America, Canada and Vietnam.

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