The PÜRE Collection, is a successful award-winning, 100% Certified Organic (COSMOS standard, by Ecocert) prestige, gender neutral skincare brand created and developed in the UK.

The brand is set apart from others, as it is the only Certified Organic, Cruelty Free, PETA and Vegan brand using only rare and exotic oils, such as Rose Otto from Bulgaria, Sandalwood from Australia and Oud from Thailand, all formulated in-house perfectly presented. In fact, the Beard Oil is the only one in the world containing real Oud oil.

Advocating healthy ageing, with a simple, but uncompromising approach in ethical skincare for the discerning, conscious consumer. As a brand, governed by the belief in being totally accountable and transparent with the majority of the ingredients being traced from earth to bottle.

From its very root, the PÜRE Hotels and Spas in Marrakech, little retreats tucked away from the everyday hustle and bustle, were sanctuaries completely devoted to the senses, temples of wellbeing, dedicated to health, holistic healing and rejuvenation.

Guests requested the oils repeatedly, often long after arriving home. Recognising that they craved the luxury and skincare benefits of the exclusive signature treatments beyond the walls of their hotel & spa experience, The PÜRE Collection was founded.

In the process of creating and developing The PÜRE Collection, one of the founders, was diagnosed with Cryptogenic Organizing Pneumonia (COP) after walking past a public statue being cleaned with harsh chemicals.

Furthermore, within a couple of months of being released from hospital, he was diagnosed with cancer. Can you imagine the devastation, the hurt and anger that this was brought about by the multitude of unnecessary pollutants and man-made chemicals abundantly found in our everyday lives? We just did not want, we HAD to do something.

Since its inception, The PÜRE Collection has drawn inspiration from nature. We have developed Phyto-Health™ line, a line so clean, natural, pure and organic, that its simplicity will transform you over time to give you the look and feel your skin deserves. Recognising health and beauty equally, without compromising one for the other.

PÜRE, a sybaritic wholly-organic skincare brand.

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