About Whitfords

Whitfords is a truly 100% plastic-free & vegan botanical skincare brand.

We work in small batches from our south east London studio and we are on a mission to provide planet-conscious customers with a viable option so they don’t have to compromise their values when it comes to skincare.

All our products are gender-neutral, vegan-friendly and certified cruelty-free and come in reusable or endlessly recyclable aluminium jars and not a single bit of plastic!

We have a range of six products (RRP £28-£36) and we use a variety of premium formulations – not just oil blends and butters but also creams and petroleum-free gels!

We formulate with sensitive skin in mind so we don’t use harsh preservatives or known irritants.

Driven by efficacy and sustainability, we use cold processes and minimal or no water-content and we offer alternatives to palm-derived ingredients. We use innovative bio-ferments, peptides and liposomes for targeted delivery of active ingredients. Most of our ingredients are also purchased from cooperatives that help local people, in particular women.

Whitfords’ ethos:
  • Truly 100% plastic-free packaging
  • 100% petroleum-free ingredients
  • Family-run / small batch
  • Vegan & Cruelty-Free
  • Gender-neutral
  • One tree planted for every product sold
  • Transparent, honest, fairly priced

So when you buy a Whitfords product you can be sure you’ll be taking care of yourself, but not at the expense of others.

About Whitfords’ Founder

Whitfords is the brain-child of environmental artist Paula Ortega. Her work as an artist raises the issue of our dependency on fossil fuels and therefore plastics, and the need to take urgent actions to tackle the continually ignored causes of the current climate emergency.

She had noticed how heavily the beauty industry depended on plastic packaging and petroleum-derived ingredients, and so soon after the birth of her second daughter, she embarked upon studying cosmetic formulation: she had a vision to create a plastic- and petroleum-free, vegan skincare range using the best botanical ingredients to bring these concerns to a wider audience.

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Call us on

01243 370 020

or enquire online for more information.