Breakthrough Beauty Showguide

Jonathan Charles 02/09/2020 5 minute read

Here is a speedy walk-through of the brands we are delighted to exhibit in our first Breakthrough Beauty exhibition. Please use Search to find all references to each of these brands. Retailers can request product to review by messaging

31st State is a California inspired range of stylish grooming products for teenage skin using powerful, active and natural ingredients. Products for hair, face and body including Foaming Face wash and award-winning Overnight Clearing Pads.

Ashanti Cosmetics’ organic beauty range created by a scientist, herbalist and granddaughter of a former Miss Ghana. Rose Appiah was literally born into a rich beauty heritage. She uses her technical knowledge to combine modern technology with natural ingredients sourced from her family-owned farms.

Atarah is a 100% plant-based and organic haircare line that is on a mission to change the narrative of Black hair by providing groundbreaking products that boosts healthy hair growth from scalp to strand.

Atlantis Skincare is high vibrational nourishment for skin. Our luxurious, 100% natural formulas are hand-crafted following a ‘seed to skin’ and ‘farm to face’ philosophy based on traditional Atlantean methods.

Bao-Med skin, scalp, hair and nail products, all 100% natural, organic, vegan and sustainable, have been developed based on the exceptional care properties of the fruit of the baobab tree. Cold pressing the seeds releases an oil that has excellent restorative properties.

BB Lifestyle is now in the UK! Luxury, natural, organic, vegan, gluten-free, cruelty-free, Hemp CBD skincare products in two collections: BB Luxury and B2 Performance. Its HC56 Complex™ contains the highest-grade raw ingredients including the purest form of Hemp CBD.

BEYofi® hair-care maintenance brand created by US celebrity hair stylist Bernard Evans famed for his celebrity clientele including Mary J Blige, LaToya and Janet. The range includes premium shampoos, conditioners and straightening systems. BEYofi® now also includes skincare and men’s grooming.

B Loved an award-winning, eco-friendly, aromatherapy candle & body care company based in the UK. Created by a Clinical Aromatherapist, we take great pride in hand pouring every candle and have a wide range of beautiful, natural scents.

elénzia launches Illuminate in September, its first skin supplement from the recently formed elénzia Nutrition. The company is also the exclusive distributor of Endor Technologies advanced skincare which delivers innovative scientific solutions for health, beauty and wellness.

Emma Coleman a dermatology and aesthetic nurse, understands which products and ingredients work most effectively to repair damaged and ageing skin. The 100% natural antioxidant skincare range, has been created to protect skin from the daily damage.

FOAMIE is revolutionising the bathroom with reduced plastic solutions that actually work. Launched in Germany in 2018, and quickly found love from our customers thanks to our striking designs, tongue-in-cheek communication, and innovative product design.

Gaia Skincare is made with natural and organic plant actives and essential oils to nourish and nurture. Each ingredient has been chosen for its beneficial properties for the body and mind and what the ingredient will do. The brand’s philosophy is Your Wellness, Naturally.

Holistic Solutions is a leading spa consultancy and brand agency specialising in supplying sustainable, clean, natural, organic, vegan and cruelty-free health & beauty products for spas, salons and retail.

Kear Natural from Greece offers a holistic approach to timeless beauty with versatile, multipurpose and natural products for all genders, ages and skin types. Its highly concentrated formulas are equally effective wherever applied making the range concise and affordable.

Lheritier Skincare is a solutions-based organic skincare company based in Kenya. Products for men and women cater for all skin-related needs such as bikini bumps, dry skin, razor bumps, cracked heels and hair growth.

Mel Millis PhytoNutri Skincare Remedies & Inner Wellbeing. Pure plant synergy, passionately created for the modern individual. The products combine Antioxidants, Peptides, Essential Fatty Acids, Minerals Enzymes and Prebiotics to balance, hydrate and rejuvenate the skin.

Milano Cento aromatic men’s fragrance gives a twist on the traditional citrus, herbaceous and woody style and appeals to those looking for a masculine and sophisticated perfume. Highly successful and true to the original launched in 1989 and brought back in 2016 with revamped packaging and advertising.

Mitomo Essence Sheet Masks. Japanese women are revered for their beautiful and youthful complexions and now your customers can discover their skin secrets with Mitomo’s high-quality essence sheet masks.

Mr Vanguard is an award-winning British fine fragrance brand. Created by Emmanuel Omoyele, aged 26, Vanguard EDP opens with bergamot, grapefruit and coconut and develops with notes including jasmine and patchouli. Vanguard Oud is a long-lasting fragrance opening with bergamot and saffron.

Natucain combines science and nature to solve hair loss. Its MKMS24 formula, obtained from 100% natural ingredients such as lentils, thyme, and bamboo, is able to stimulate the hair directly at the root.

POLO Beauty comprises a new range of vegan luxury beauty using high concentrations of natural ingredients to achieve maximum results and from POLO Home beautifully scented candles and home fragrances.

Potion London is a fast-growing and stylish range of all-natural supplements targeting specific beauty and health concerns. The Collagen Boost uses pure marine collagen while The Beauty Formula is packed with vitamins and minerals to improve hair, skin and nails.

Sarah Jordan Associates (SJA) a highly recommended UK/UAE based management consultancy helping global clients increase their business success and brand reach. SJA develops and implements strong results driven distribution, sales & marketing strategies.

Saskia’s Flower Essences easy-to-choose range of combination essences and small batch distilled energised sprays providing a high quality, effective and attractive product at competitive prices.

Science of Skin created by a leading cosmetic surgeon and an acclaimed academic skin biologist combines the most exciting compounds and ingredients found in nature with state-of-the-art science. The range is cruelty-free, vegan and clinically and scientifically proven to work.

SKN-RG the modern consumer choice, trusted by salons, validated, sustainable, powered by Quanta® Technology, a machine built by our founders. We use the power of nature + science to create skincare for the modern age. Free from liquid plastics, parabens, animal derivatives and synthetics.

Stellar Décolletage has created a total skincare regime combining facial-grade active ingredients with hard-working naturals to improve skin texture, wrinkle depth, loss of firmness and elasticity, hyper-pigmentation, stretch marks, uneven skin tone, and restore the skin’s natural moisture balance.

Tamaar London is a new results-driven natural skincare range created by a pharmacist combining the best ingredients with modern technology. The beautifully presented range addresses daily skin concerns. Approved by Soil Association COSMOS and The Vegetarian Society.

The PÜRE Collection is an award-winning, 100% Certified Organic (COSMOS standard, by Ecocert) prestigious, gender-neutral skincare brand created and developed in the UK. Uses only rare and exotic oils, such as Rose Otto from Bulgaria, Sandalwood from Australia and Oud from Thailand.

Village Barber products are the culmination of 40+ years’ experience in traditional barbering, bringing you shaving & beard care products carefully developed to the highest standards by Iain Kane. Seriously good shaving for a worldwide customer base.

Virginia Stone eco-luxe organic formulas prepared for individual skin tones and presented in custom-crafted stone Luxadors inspired by the beauty of nature. Proudly vegan and fortified with multi-layered anti-oxidants, vitamins and vital nutrients.

Whitfords range of 100% plastic-free & vegan botanical skincare products using premium formulations. Driven by efficacy and sustainability, using cold processes and minimal or no water-content and alternatives to palm-derived ingredients.

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Showcase prices range from £295 to £695

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