Andreas Samiotis describes his creation of Evése London as a calling. A passionate mission to reimagine skincare in order to reveal and nurture the user’s true self. Even the name came to him in a dream.
The result a clean and simple range of highly-effective core essentials using potent active ingredients, natural and luxurious formulations to rejuvenate all skin types.
Evése was created through what the technologically obsessed Andreas describes as ‘reverse innovation’. A process involving deconstruction and assembly to combine the best of what’s been before with today’s gender ambidextrousness, social fluidity and vegan lifestyles.
Active plant-derived ingredients with proven skin healing qualities, often also used in medical treatments, include opuntia streptacantha (prickly pear), ophiopogon japonicus (mondo grass) and panthenol (provitamin B5).
The shelf-appeal packaging is bold, sophisticated and neutral with cryptographic elements helping theme the brand emblem. Influenced heavily by touchstone movies produced in the 90s, the imagery, type face and colours also reference iconic visuals from that groundbreaking era.
Evése London range: Hydra’Moist Daily Moisturiser (50g; RRP £41.00), Pro’Balance Toner (50ml; RRP £32.00), SiNekra Mud Mask (250g; RRP £40.00), Hydra Sphere Face Serum (30ml; RRP £32.00), Aour’Glo Revitalising Eye Serum (30ml; RRP £60.00), I’Tone Radiance Age Reverse (30g; RRP 49.00).