UK beauty start-ups invited to pitch for £150,000 investment

Jonathan Charles 18/08/2020 2 minute read

The Red Tree, a leading international beauty brand consultancy, and SFC Capital, an early stage investment fund, are delighted to announce the launch of The Beauty Accelerator™ a joint initiative that will see one emerging independent beauty brand receive £150,000 investment. The chosen company will also benefit from the knowledge and expertise of The Red Tree applied over 12 months to take the brand to its next stage and beyond.

Speaking about the launch, Stirling Murray, Managing Director of The Red Tree says: “We are extremely excited about The Beauty Accelerator™. There is an incredibly vibrant independent beauty brand scene in the UK with dynamic entrepreneurs driving game changing innovation and creating disruptive brands. We will give one of these brands the chance to dramatically accelerate their growth through significant investment from SFC Capital and a year-long collaborative partnership with The Red Tree.”

Stephen Page, CEO of SFC Capital said “We are delighted to be working with The Red Tree to deliver The Beauty Accelerator. The beauty sector has been disproportionately affected by the Covid-19 lockdown, and it is important we help activity return to normal in this highly innovative and dynamic industry. At SFC we are always on the lookout for impressive companies that will become world-leaders in their field, and we are confident we will see some incredible applications for this accelerator.”

Beauty brands that are based and registered in the UK and registered for SEIS ( are encouraged to apply to enter The Beauty Accelerator™ from Monday 24th August with applications closing on Friday 25th September. Short-listed brands will then be invited to attend virtual interviews with The Red Tree and SFC Capital during the week commencing Monday 28th September. This will culminate in the selection of 5 brands to attend The Beauty Accelerator™ Final on Wednesday 21st October and Thursday 22nd October. The 5 Finalist brands will have the chance to pitch directly to The Red Tree and SFC Capital in order to demonstrate that they are the worthy recipients of investment and collaboration. The Beauty Accelerator™ Winner will then be selected and announced.

*Application form and the full list of entry criteria can be found here

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