Exhibitors take part in Breakthrough Beauty Spring (opens in February) and Breakthrough Beauty Summer (opens in June) are carefully selected for the quality and relevance of their products, their category defining characteristics, but especially for their exciting commercial potential.

The same criteria, in fact, as that used to showcase brands to leading retail buyers at Supply & Buy, our former pop-up boutique exhibition which took place annually in Central London during most of the last 10 years.

The online versions of that event do not seek to be its direct replacement, but nevertheless they do provide a new and affordable promotional opportunities and a much wider buying audience, based both in the UK and overseas.

Each of our online exhibitions will run for five weeks to allow us the time to really support our brands, refresh content and find new ways to communicate the reasons to purchase products from our exhibitors.

As things will be constantly changing, with different products and categories highlighted and with new brands coming on board, please do return to Breakthrough Beauty Spring 2021 regularly throughout February and into March, closing on Thursday 25th of that month.

Thank very much to all the retail buyers visiting this new brand destination. We expect that most retailers should they wish to review a product will contact brands directly, but if preferred please message us and we will organise this for you.