We hope you enjoy browsing the brands we have chosen to take part. They have been carefully selected for the quality and relevance of their products, their category defining characteristics, but especially for their exciting commercial potential.

The same criteria, in fact, as that used to showcase brands to leading retail buyers at Supply & Buy, our former pop-up boutique exhibition which took place annually in Central London during most of the last 10 years.

This online version of that event does not seek to be its direct replacement, but nevertheless does provide us with new affordable promotional opportunities and a much wider buying audience, based both in the UK and overseas.

Each of our online exhibitions will run for six weeks to allow us the time to really support our brands, refresh content and find new ways to communicate the reasons to purchase products from our exhibitors.

As things will be constantly changing, with different products and categories highlighted and with new brands coming on board, please do return to Breakthrough Beauty Spring 2021 regularly throughout February and into March – Breakthrough Beauty Spring closes on Thursday 25 March.

Thank very much to all the retail buyers visiting this new brand destination. We expect that most retailers should they wish to review a product will contact brands directly, but if preferred please visit our Discovery Box facility and we will send participating products to your store address.